TOP 15 CRITICAL EVENTS IN A CENTURY OF PUBLISHING

If the 18th century is considered the period of magazine infancy, then the 1900s might be characterized as a teenage growth spurt. The solidifying roles of the various disciplines, establishment of industry standards ranging from objective circulation auditing to syndicated market research, and the impact of technology have had profound effects on magazines.

Innovations during the last half of the 20th century, particularly the democratizing impact of desktop publishing, have swelled the ranks of magazines.

The onrushing revolution-in CTP, in database marketing, in brand extensions and online-shows no sign of abating. And media vehicles like CD-ROM, the Internet and more promise to further recast what the magazine is all about.

1900 Printers agree that four subtractive colors-cyan, magenta, yellow and black-are needed to simulate a full-color image, introducing the four-color lithographic process.

1903 After 20 years in business, Ladies' Home Journal is the first magazine to break one million in circulation.

1906 The four-color press is invented by C.B. Cotrell & Sons.

1912 Photocomposition is invented by William C. Huebner.

1914 In its July issue, National Geographic publishes the first color photo of a flower garden.

1914 As a ... // 50% Remaining