On Sasha Greys first X-rated film shoot, while having sex with an
Italian porn star named Rocco Siffredi, Sasha angled her head toward
Siffredi's face and said, "Punch me in the stomach." It
was May 1 and Sasha--small boned, pale skinned, and brunet--had just
turned 18. The movie, which has the ungainly title Fashionistas Safado:
The Challenge, was directed by a man named John Stagliano and has been
the most anticipated adult film of 2006. In the San Fernando
Valley--which produces more pornography in a week than ancient Greece
did in 1,000 years--Stagliano has enjoyed a career arc not unlike that
of Steven Soderbergh. In 1989, in a movie called The Adventures of
Buttman, Stagliano ditched the decades-old scenarios and stock
characters of X-rated films--the pizza men and nurses and detectives and
stranded motorists--and instead filmed just sex. As in Soderbergh's
sex, lies, and videotape, released the same year, Stagliano's
actors talked to the video camera about sex--and then had it. The new
gertre, with a nod to Colorado's most infamous writer, was named
gonzo.
Today more than 13,000 new X-rated DVD titles are released each
year. The majority are gonzo. But Stagliano has since returned to making
bigger-budget, story-driven films. His Fashionistas, shot partly in Las
Vegas, is the adult film industry's equivalent of an Ocean's
Eleven. It features some of the world's best-known performers,
including Siffredi, and so it was something of a fluke that Sasha ended
up on the set that afternoon as his partner. She had grown up a
working-class kid in Sacramento, bused tables at a steak house for a
year following high school, then moved alone in April to L.A. with plans
of becoming an adult film star as soon as she turned 18. She found an
agent through the Internet named Mark Spiegler, who carries a client
list of about 25 women. After another Fashionistas actress came down
with hives, Spiegler--on a hunch--suggested his unknown, untested
18-year-old to Stagliano. In Sacramento Sasha had dated a cook at the
steak house where she worked. During sex, he had introduced her to
slapping, hair pulling, and other kinds of consensual degradation, and
it was no surprise to Sasha that she should ask Siffredi that afternoon
to punch her. It was, however, a shock to others on the set--as was the
unscripted 12-person orgy Sasha joined.
As many as a thousand women arrive annually in the San Fernando
Valley to perform in the industry's 13,000 movies. In that digital
glut, each actress must fight for notice. Like Sasha, every one of them
knows the Valley's gilded promise: the story of Jenna Jameson, an
ex-stripper who made her first adult film in 1995, then built a career
so successful that Playboy Enterprises recently bought Jameson's
media company, Club Jenna, for $17.6 million. Most new actresses
disappear before attracting attention. But on that day in May, on the
set of her first film, Sasha made her name in the Valley. Word of her
performance leaked off the set, and by midsummer she was booked--in as
many as four movies a week--all the way through Thanksgiving weekend.
For an ex-busgirl from the sticks, it was an auspicious start.
Six weeks after the Fashionistas shoot wrapped, Sasha stood
momentarily alone in the vast glass atrium of the L.A. Convention
Center, wailing as Spiegler secured passes for the opening day of the
adult film industry's "Erotica L.A." convention. All
around her milled women in microminis and four-inch stilettos and
fishnet stockings, actresses who, in attempting to cloak themselves in
cartoon mystery, had taken on the fantasy names of the Valley kingdom:
Alektra, Cumisha, Phyllisha, Phaedra, Naughtia, Letizia, Uschi, Cynara,
and Ms. Panther. Sasha had wanted to call herself Anna Karina, after the
former muse and ex-wife of French director Jean-Luc Godard. For an
18-year-old porn star with a spotty high school education, she has
tastes that would make Cumisha or Ms. Panther go blank. Besides Godard,
she likes the directors Michelangelo Antonioni, Werner Herzog, and Lars
von Trier and reads William S. Burroughs, Anais Nin, and--who
else?--Hunter S. Thompson.
"Okay," said Spiegler, appearing with the event passes
and six other actresses in tow. "Let's go." In part
because he was once on the money-lending side of the business and
because he en joys Shakespeare's plays, Spiegler's business
card reads MARK "SHYLOCK" SPIEGLER, "PATRON OF THE
TARTS." His company is named Spiegler Girls, the condo warren he
keeps for clients who lack their own home is called the Spiegler Dorm,
and any woman in his agency identifies herself publicly as a
"Spiegler girl." "There's that new Spiegler
girl," you could hear other actresses saying, surreptitiously
pointing out Sasha to friends. With the agent that day were his clients
Georgia Peach, whose dominant feature had landed her in Army of Ass 10
and Big White Wet Butts 3; an actress named Bamboo, who has shown up in
both Asian Take Out and Bento Box; and Tia Tanaka, whose MySpace profile
reads, "I don't really exist because I'm only a figment
of your imagination. Other than that I'm a quiet and shy
person."
Taking his advice, Spiegler's newest client dropped Anna
Karina for Sasha Grey, though on days like this she could resemble the
French actress. She wore a simple black dress that stopped above her
small knees, and black high heels. A slight red sash gathered the dress
about her waist, and her hair, looped in a ponytail, fell to one side of
her face. Thin stemmed and delicate, Sasha looked nothing like the
surgically enhanced women around her, who, made up in Day-Glo mascara
and cornea-damaging, superreflective lip gloss, resembled garish
orchids.
After just six weeks, however, she already relished playing the
part of an exhibitionist. "I like the feeling of being in front of
the camera, of having someone watching me have sex," Sasha told me.
But she was still a novice. "My job is to fulfill the fantasies of
my fans," she'd also say, as if she were seconding Tia
Tanaka's Web thoughts. Maybe at 32, or 45, Sasha might fully
understand what she was doing today--but not at 18. Looking to the
looming convention doors, she said, "I don't know what
I'm supposed to do when I get in there." Then she followed the
Spiegler girl pack inside.
Just remembering to breathe would have been a good start. Sprawled
in a maze pattern over acres of convention floor space, its right
pathways clogged by thousands of perspiring, yam-shaped fans, its film
company booths as large as houses (one booth actually being a house),
"Erotica L.A." was tougher to negotiate than Disneyland in
August. In whichever direction you turned, you were immediately
assaulted by a barrage of high-def plasma wide screens on which women
were busy either fellating or being sodomized. Next you were confronted
by the women themselves, who had somehow materialized off the plasma to
give you their autograph.
"The girls are here because they want to meet the fans,"
said Spiegler, chugging up one Technicolor corridor and then steering
his seven clients down the next. "But if they're signing,
they're not meeting directors and producers. Personally, I'm
not Mr. Party, but business-wise, meetings are the reason to be here,
and I've got to go, too." He is a small man with marsupial
features who walks with a limp and both elbows hiked back in an
unnatural crook--more or less what you'd expect a porn agent to
look like. He is also genial, self-effacing, and well read, and about
the most likable--as well as talkative--individual one can encounter on
a porn set. He knows which agent just impregnated a client, which
producer was banned from the set for hitting on the talent, which
actress recently suffered a meltdown on a Maui shoot, and which magazine
editor was known in a former life as the sadomasochist Lord Master
Damien. Every dozen or so yards he would abruptly stop before a company
booth, pulling over Sasha and a few other actresses to meet a new
director or longtime producer.
At the Club Jenna compound, ringed by a velvet rope and several
small podiums where starlets were autographing posters, Spiegler ushered
Sasha in to be interviewed for the company's Web site. In the glow
of her Fashionistas buzz, Sasha had been approached by Club Jenna with a
contract offer. There are two kinds of careers available to adult film
actresses. They can work movie to movie, earning anywhere from $400 for
a blow job scene to $1,400 for a double-penetration scene to upwards of
$5,000 for a gang bang scene. Or if chosen, they can contract with a
company like Club Jenna, where they might be salaried at $60,000 a year
and perform in a limited number of films. Sasha passed on Club
Jenna's offer. Her schedule was so busy by late June, she was on
track to earn $200,000 within the year by filming as many as 150
movies--a not-unusual amount of screen time for a teenager in her first
year in the business.
It wasn't that long ago when 150 movies would have been three
times what an adult film actress might accomplish in a career. In little
more than a half century, the business has undergone several radical
transformations. The first successful American exploitation film
released nationally was titled Mom and Dad. Made in 1945 by a company
called Hygienic Productions, it showed a vagina onscreen in the only way
allowable at the time--as an "educational" detail in the birth
of a baby. Nudist volleyball films would follow, and then the first
"nudie-cutie" film, The Immoral Mr. Teas, directed in 1959 by
schlockmeister Russ Meyer. In Miami, in 1971, a woman who rode with a
local biker gang demonstrated a sexual technique she called "deep
throat" to another woman named Linda Boreman, who was working in
stag films under the name Lovelace. When Deep Throat opened in 300
theaters in 1972, it became a national sensation; even Vice President
Spiro Agnew attended a screening of the movie at Frank Sinatra's
Palm Springs compound. Fifteen or so years of plot-driven X-rated films
came next, until the VCR and the advent of gonzo porn--which is
extremely inexpensive to produce--exploded the industry overnight.
Sasha was 11 years old when she first watched a pornographic movie
in 1999. By then the computer monitor was well on its way to becoming
the preferred device for viewing porn. She belongs to the first
generation that has come of age with pornography streaming into the home
over the Internet. For teenagers like her, the traditional divide
between pop culture and porn doesn't exist. The celebrity most
fascinating to 13-year-old girls, Paris Hilton, also stars in one of the
best-selling sex videos of all time. Even 18- and 19-year-old actresses
in the Valley recall having favorite porn stars when they were still
attending junior high school. ('N Sync, come back--all is
forgiven.) At the same time, thousands of X-rated DVDs are being
released with tides containing words like teen, little, virgin, fresh,
tender, barely, and legal. Many feature teenage girls being degraded
sexually by much older men. It's a new boom that requires a steady
supply of Sasha Greys who were sexualized by the same easily accessible
porn they now show up in.
On the convention floor, after finishing her Club Jenna interview,
Sasha explained to me, "I probably asked Rocco to punch me in the
stomach that day because when you're having sex, all the wind gets
knocked out of you, and that's a really euphoric feeling for me.
Rough sex sometimes hurts, but that's the point--that's when
the endorphins kick in and I feel good." Spiegler worries that in a
business where teenage girls and sexual degradation are colliding, his
new star could cross a line. He will not allow his clients to work with
certain producers because of the violence and sexual humiliation
practiced on their sets. But in the Valley, where every imaginable
transgression has been caught on tape, it's hard to say where
Spiegler's line exists anymore.
"It's true I would do stuff that might not be
publishable," Sasha said, standing in the crush outside Naughty
America's life-size tract-home-style booth. "Slapping, peeing,
spit, vomit." Reeling off her wish list, she looked demure and
thoughtful. Later that summer she was scheduled to fly to San Francisco,
where her vagina would be electrocuted on film. "But no shit,"
she said, her one taboo.
Just then, outside the tract home, a teenage boy holding an
Instamatic camera from another era nervously approached Sasha and asked
to take her picture. My conversation with the starlet, the earnest kid,
the ersatz house--nothing made sense. I felt like I'd forgotten to
breathe. Spending time with Sasha, clothed, and hearing about her work
life, unclothed, was enough to scramble any image of her I could
conceive in my mind. One day I might find myself talking to her about
the novelist Philip Roth, and the next I'd come across an image of
her on the Internet being sodomized by a man in a bear suit. There were
two disconnected Sashas, or maybe nine Sashas, all adding up at that
moment on the convention floor to wild incoherence.
Sasha turned gracefully to her left, presenting for the Instamatic
what she believes is the best side of her face, and offered an
enigmatic, closed-lip smile. She looked like she was holding a canary in
her mouth.
By July 1, about two and a half months after her 18th birthday,
Sasha had been filmed in 33 X-rated movies. She had developed a routine.
Every night before a shoot she would pack a suitcase with the following
items: enemas, douche, distilled water, lubricant, dildos, washcloths,
disinfectant, mouthwash, toothbrush, toothpaste, body wash, hand
sanitizer, hairbrush, lotion, and Orbit chewing gum. The location of the
next day's shoot, owing to the vagaries of the business, might not
get relayed by Spiegler to her until after 6 p.m. If an anal scene was
scheduled, she would eat a light dinner, followed by an enema. When she
first moved to the Valley, she found on Craigslist a small backyard pool
house with no stove and no air-conditioning that rented for $1,000 a
month. There she would wait alone in the heat for Spiegler's
evening calls. She saved her money and when summer came, moved into a
new two-bedroom, two-bath apartment in Studio City. On her block sat
condo building next to identical condo building, and when she left in
the morning for work, she drove past identical Jamba Juice after
identical Starbucks, Baja Fresh, Koo Koo Roo, Walgreens, Longs, Target,
Lowe's, OSH, Home Depot, Gap, Banana Republic, Pottery Barn,
Chili's, Subway, McDonald's, Taco Bell, and Quiznos.
Everything was the same but the sex, and most days crossing the Valley,
Sasha had no idea where she was.
Sacramento, where Sasha was born and grew up, is centrally divided
by two major boundaries--one man-made, Interstate 80, and one natural,
the American River. The American flows into the Sacramento River, as
does the McCloud, the Pit, the Bear, the Yuba, the San Joaquin, and the
Feather. For a million years the land was marsh and watercourse and tule
muck, until the swamp was vanquished by the construction of levees,
dams, canals, dikes, and seepage ditches. Sacramento is an entirely
artificial environment formed between watery divides. But the
town's two most impressive borders remain the 80 and the American.
They split the area's more prosperous neighborhoods, in the south,
from some of the poorer quarters to the north. Sasha spent her first 18
years crossing and recrossing the river and the highway.
The most Sasha will say about her divorced parents is that her
mother works for the state and her father is supported by the state. She
was born north of the American, in a neighborhood named North Highlands,
where the median household income is below state average, the
unemployment rolls are above state average, the length of residence is
below state average, and the percentage of individuals with a college
degree is significantly below the state average. Before Sasha started
middle school, her father had left home, moving south to another
neighborhood. For a couple of years she and her mother, along with
Sasha's sister and brother, lived in an area named Antelope, which
had been a tiny farming community until April 28, 1973, when a train
carrying some 7,000 aircraft bombs exploded, erasing Antelope from the
map. When Sasha turned 12, in 2000, her mother remarried, and the family
moved south of the American into a better neighborhood. In junior high
school, now surrounded by kids from wealthier families, she felt out of
sorts. At home, around her stepfather and what Sasha alleges were his
drug habits, she felt miserable.
At 16 Sasha informed her mother that she could no longer live in
the same house with her stepfather and was planning to move out.
(Although porn stars are stereotyped as victims of childhood sexual
abuse, Sasha has never claimed that she was abused as a child.) Instead,
her mother moved with her kids back across the American and into North
Highlands. Sasha drifted from high school to high school, unhappy in
each one, eventually attending four before graduating. She and her
friends, she says, were too poor even to go to the movies at the mall.
She spent a lot of time alone in her room getting stoned and a lot of
time with friends at the park getting drunk.
When she finished high school in May 2005, Sasha's interior
life was as broken and divided as the topography of Sacramento. "I
come from an underprivileged community that doesn't have a
mission," she says. "People there take life step-by-step. They
don't believe they have futures. I earned As and Bs in high school,
but when you're in classes where you know you' re not being
taught well, those grades mean nothing to you. I became one of those
anti-everything kids that come out of places like North Highlands.
Nothing could make me happy."
In the fall of 2005, she attended junior college, where she
discovered the works of European directors and American novelists while
taking classes in film, dance, and acting. Still, she felt disconnected
inside and estranged from her surroundings. One thing that could center
her was the sexual affair she had begun with the steak house cook, who
was eight years her senior. "He unlocked a lot of things inside of
me I hadn't explored before," she says. Where desire can undo
other people, tearing apart the order of their lives, Sasha felt
completed by it. In bed--smacked, slapped, yanked, and sodomized--she
felt whole. Viewing porn with the cook, she could sense a future
assembling, a mission that North Highlands hadn't equipped her
with.
"When he wasn't around," she says of the cook,
"I started watching the porn movies to study them. I wanted to
understand how the scenes played out. Could I pretzel myself into those
positions? Could I get fucked like that? Where were my eyes supposed to
go when the camera shifted?" By October she had decided on a career
not listed in her junior college's job placement office. "It
just clicked in my head one day," she says. "'This,'
I thought, 'is what I am now going to do with my life.'"
Come spring, she would drive the Hyundai her mother had purchased for
her to the San Fernando Valley. Her life would become an endless
repetition of the act that made her indivisible. She stayed at the steak
house through March, busing tables and saving $7,000, which she would
use to lay waste her past--just as 7,000 aircraft bombs had once
eliminated a north Sacramento neighborhood.
As summer progressed toward fall, Sasha began to feel more
accomplished in her work and more knowledgeable about her likes and
dislikes on the set. She didn't like male actors who asked,
"Can we get ready for the scene by fucking for a few minutes right
now?" "I'm not paid to be a fluffer," she would say.
She didn't like men who attempted to kiss her on camera.
"I'm not here to make love, I'm not here to be
romanced," she would say. "I'm here to fuck." She
didn't like partners, male or female, who showed up high on
Vicodin, Valium, cocaine, or crystal meth. "If you have to be on
drugs, you shouldn't be doing porn," she would say. Sasha
estimates that about a third of the people she works with are high on
something, but if you throw marijuana on that list, many in the adult
film industry place the number closer to 80 percent.
Finally, she didn't like directors who wanted to dress her up
as an adolescent. "They ask you to bring along with you the clothes
of a 12-year-old," says Sasha. "Or they'll wardrobe you
in little white panties with a pink stripe. It's awful.
They'll straighten out your hair like a young girl's, or
they'll put on a light makeup job to produce a teenybopper's
fresh face. I'm 18--that's the age every director wants now.
And porn exists only for masturbation. But no one should be jacking off
to a 14-year-old."
Unfortunately, the age Sasha might find herself depicting in any
given film is more or less out of her hands. A common opening line of
dialogue in the DVDs she appears in is "Where are your parents
today?" It doesn't help matters that, naked, Sasha has the
body of a young teenager--small breasted, tiny limbed, with a
14-year-old's pouting mouth and unsure gait.
On a hot afternoon, at a house in Agoura Hills, Sasha--wearing a
robe, with her hair in curlers--sat quietly in the set's single
makeup chair, which on that day was located just off the garage. Before
every shoot she prepares mentally with internal self-affirmations. Like
an outtake from Boogie Nights, it's a mantra that runs along the
lines of "You're Sasha Grey, and you're here to do
good." Most adult movies are filmed in private homes that rent for
as much as $1,500 a day, existing on a location grid that stretches from
Sunland to Thousand Oaks. In the Agoura makeup room a tattooed stylist
named Glen walked over to Sasha and said with sympathy, "Well,
sweetie, here's the outfit they want you in." Glen held out a
yellow bra-and-panty set that didn't look like something a woman
would wear. "I hate yellow," Sasha growled, slipping out of
the chair. An actress named Missy Monroe, who had recently filmed The Da
Vinci Load, walked naked into the garage, her scene for the day
completed. "Okay, sweetie," said Glen. "That's your
cue."
Acts in adult films, listed here more or less in order of
increasing pay, progress from blow job to girl-girl, boy-girl, anal,
double penetration, double vaginal, double anal, and gang bang--the
lingua franca for an industry whose most prized performance is as
mechanical as it is mundane: swallow. Sasha's scene, a double
penetration, included two men who, when she entered the room, were
lounging on couches, reminiscing about how much they loved the cycling
film Breaking Away on its release--a movie made ten years before Sasha
was born.
That day's director, an excitable man named Pat Myne who was
dressed in chinos and wore a scruffy blond soul patch, lay down on the
floor and began snapping pictures of Sasha for the DVD's cover.
Whether she was aware of it, Sasha had just landed in the Austin Powers
version of a film by one of her favorite directors--Antonioni's
Blow-Up. "That's it, baby!" Myne motormouthed, rolling
back and forth across the tile with his telephoto lens. "Give me
that cute tease. I need that look--there, that's it! So cute, so
innocent, but dirty, dirty, dirty, so dirty at the same time. Oh, my
little girl! My sweet little 18-year-old! Do you understand how
beautiful and cute you are?" Finished, Myne stood up and faced the
other men. "Okay," he said. "Let's luck her."
Off camera, Sasha speaks with a flat affect that lacks the typical
inflection of women her age--the loopy high and low cadences and
accompanying grimaces of teenspeak. At times her personality can come
off as equally bleak. Often her sentences seem to drift out of an
emotional desert, and around her I would find myself thinking, "I
can't imagine Sasha telling a really good joke." But of her
voice, at least, she is self-conscious. "I'm still trying to
work on my speech patterns," she says. "People think I'm
from the South or from the country, but even friends I grew up with say,
'Why don't you sound like us?'"
On camera, however, she's a cross between Dawn Upshaw and
Andrew Dice Clay. She's scary--which is the reason she's in
demand. Within the first three minutes of the shoot she'd already
screamed out all but one of George Carlin's famous seven dirty
words, "piss" being the only absent noun. If I had doubts at
the convention center of who Sasha Grey was, they were gone now. She was
completely present and uncomplicated here in Agoura Hills.
"It's porn," she told me before the shoot. "Make it
ridiculous, make it disgusting, make it loud and filthy--that's
what I want to do on film. That's why I'm in the
business."
This, at 18, is who Sasha Grey is. When you take the most aberrant
parts inside of you, then convert them to everyday normalcy, maybe the
problems of your past become a breeze. Growing up, Sasha hated her
stepfather, she says, "because he had a split personality. One
minute he could be sweet, the next minute a dick." She loved her
mom but loathed the weakness she saw in her--how easily she allowed
herself to be manipulated by the overbearing men in her life. Sasha
spoke often of the importance of maintaining her confidence, of
remaining in control of her career and her life. She had, however,
purposefully transplanted that life into one of the West's more
feral environments. She liked the sexual degradation. "I have a
high threshold for pain," she'd say. "I love the energy,
the passion, the enthusiasm in being degraded I want to have that."
She didn't consider pornography to be exploitation. Instead,
it seemed, it was a test of her strengths. Where her mother had been
overwhelmed by husbands, Sasha daily pitted herself against what looked
to be some of the most intractable situations life offers. She
complained of talent who, she said, were "weak" or
"needed to be babied" or were "off their game." The
Sacramento Delta, on which she grew up, was once deemed by the Army
Corps of Engineers to be the nation's most uncontrollable river
system, overwhelming its boundaries more than any other. Sasha, through
the summer of 2006, was building her own levees.
MARK SPIEGLER drives six cars: a Cadillac Escalade, a Range Rover,
a Hummer, and a Mercedes S430 and two CL500s. If he's driving
alone, he listens to Steely Dan, and if he is driving a client to the
set--a trip he can make several times a day--they listen to hip-hop. In
either case, on the 405, the 101, or the 118, his right foot
unconsciously spars with the gas pedal, endlessly accelerating and
decelerating the vehicle in rolling swells of stop-and-go progression.
He talks in jags: sick clients, lost clients, stranded clients,
penniless clients, upset clients, and clients who have just crashed one
of the other five cars. All this information is constantly being updated
by Bluetooth, a ringing in his ears that never stops. Though the agent
has an assistant, he takes all calls himself, even in the shower.
Thirteen hundred contacts are programmed into his cell phone, and he
averages 170 calls a day. His entire existence consists of his
clients' travails, and he has not had a day off in seven years. But
that work ethic is his only stable streak. Like his driving,
Spiegler's life, piloted by Bluetooth technology, is in constant
flux.
One Sunday morning, in his black Escalade, Spiegler was
chauffeuring a blond actress named Lorelei to a shoot in Tujunga. The
director--a man named Skeeter Kerkore, whose most infamous DVD features
him fitting 103 chopsticks into his then wife's rectum--originally
requested Sasha for the shoot. Off and on over the summer, due to the
aggressive sex scenes she liked to film, Sasha had been incurring minor
injuries that could force her to miss a day's work. Like all other
adult film actors, she tested monthly for HIV, chlamydia, and gonorrhea.
While those tests had proved negative, she had alternately scratched or
bruised her thighs and vagina, and today--for which Kerkove had
scheduled an anal scene--she was at home with hemorrhoids.
Luckily for Spiegler, Lorelei was on call at 8 a.m. and was ready,
apparently, for anything. "I want to do a sploshing video,"
she enthusiastically informed Spiegler. "Girls smearing Jell-O or
ketchup or chocolate sauce all over each other." Lorelei, who was
down from San Francisco, spoke with authority on the fetish
community--about the popularity of clown fetishes versus balloon
fetishes (balloons less scary), or plushie fetishes versus foot fetishes
(feet bigger). "I think I'm beginning to cultivate an amputee
fetish," she said, giggling. "There are so many things you can
do with a stump."
"I have a girl who has a pirate fetish but also suffers from a
hair phobia," Spiegler replied. "I told her she was an
oxymoron."
While there are dozens of licensed and unlicensed adult film
agents, four firms dominate the Valley: Spiegler Girls, Gold Star
Modeling, Exotic Star Models, and the largest and most successful
agency, L.A. Direct Models, which is run by an Englishman named Derek
Hay. Where Spiegler works out of the car and his condo, L.A. Direct
Models--the closest the Valley has to a CAA--consists of several offices
in a Studio City high-rise, with three operators who monitor the phones.
Adult talent agencies make money two ways, taking an average of 10
percent of their clients' earnings and charging production
companies an agency fee for each shoot. They also set the talent's
fees, which have been steadily rising over the last five years. When
Spiegler produced films in the mid-'90s, he could pay a well-known
actress $1,000 for two scenes. Today a similar actress can make $1,500
off one.
Spiegler grew up in West Hollywood in the '60s, attended
Hollywood High, then ran through a series of small jobs and
get-rich-slow schemes before earning a B.A. in economics at Cal State
Northridge, whereupon, he says, he began successfully investing in
financial markets. In 1996, when he started producing movies, only one
important agent existed in the Valley, a tall, mustachioed Texan named
Jim South who had been around since the early '70s and was a
godfather-like figure. "Back then," says Spiegler, "you
just assumed that everyone was represented by South. If you had a girl
on the set--even if you didn't know whether or not he represented
her--you sent a check along to South afterwards."
As in Hollywood, Valley agencies poach talent from each other.
Actresses get fed up with their agent, or their work schedule, or their
morning, and move from agency to agency. Last spring, when Sasha first
contacted Spiegler through his Web site, he had two major stars: an
Asian woman named Katsumi and a German actress named Katja Kassin. Sasha
became his third important client. But by the first week of September
he'd lost Kassin to L.A. Direct Models.
Agencies attract actresses with the quality and size of their
client list, and any talent company would be happy with the appearance
of another Jenna Jameson. Jameson first received notice in 1995, when
only a couple hundred--instead of a thousand--women competed against one
another in the Valley, Blond and huge breasted, she had an iconic look.
The question of whether a Jameson--a Julia Roberts--like figure in the
adult film business--can ever exist again floats over the Valley One
theory says no. Jameson appeared just when pornography was beginning to
cross over into mainstream culture--through the Playboy Channel, the
Internet, Sunset Strip billboards, and the radio studios of Howard
Stern. She was, according to this theory, the product of an economic
moment more than anything else.
"Jameson was a phenomenon," says Spiegler. "But
because that's what she was, another Jameson could come
along." A new Jameson would do very well for her agent, which is
why Sasha can get Spiegler thinking. By September, in addition to being
booked to the horizon, Sasha had two movies on schedule that were star
vehicles centered on her--something no one in the Valley could recall
ever happening so soon in an actress's career.
"There may be a thousand girls in the Valley," says
Spiegler. "But only ten have that 'It' factor, and
she's one. She's smart, she's responsible, and she's
old for her age. Where my other girls want to buy brand-new BMWs, Sasha
is looking to sell her Hyundai for a cheaper car just to conserve money
on her insurance." The looks of actresses and styles of pornography
change and shift every few years, along with the tastes of viewers.
Sasha is not blond and endowed like Jameson. But with her pale,
adolescent looks and a penchant for extreme hard-core scenes, she is
agirl of the moment. "I've never said this about an actress
before," says Spiegler, speaking from the heart, or possibly
spinning. "But with the right money behind her, Sasha could be
another Jenna Jameson."
IN MID-SEPTEMBER Sasha had her mind on the upcoming AVN Awards.
Organized by the magazine Adult Video News, the ceremony is held in Las
Vegas every January and is the industry's equivalent of the Oscars.
Since the deadline for nominations is September 30, that month in the
Valley is like December for Hollywood--the month when serious contenders
are released. Fashionistas Safado: The Challenge was scheduled to appear
in stores on September 29. At the last AVNs a movie titled Pirates
(which was filmed on the same ship Johnny Depp commandeered in Pirates
of the Caribbean) took II awards. Fashionistas, according to industry
consensus, would also sweep this year. Sasha was hoping to be nominated
for Best New Starlet, just as Jameson had been, and then won, in 1996.
"But I'd also be happy for Best Group Sex Scene in
Fashionistas," she told me in her apartment one night.
Imagine the editors of Variety choosing the Academy Award
nominations--then handing out Oscars to the winners--and you have a
pretty good idea of how much manipulation can go on behind the scenes
during the run-up to the AVNs. Coincidentally or not, companies that
advertise consistently in Adult Video News often take home awards in Las
Vegas. Actresses trying to secure a nomination stop in to schmooze at
the magazine's Chatsworth offices. A Spiegler client once presented
dolls of herself to editors and writers. Another baked cookies.
"It's great to say you won the award," says
Spiegler. "And theoretically, it's important. But it also
tends to be a curse--a lot of girls who win it end up in the toilet the
next year." The Valley's best-known actresses also disappear
by other means. Shauna Grant, Nancee Kellee, Megan Leigh, Alex Jordan,
and Savannah--all "A-list" performers in their time--committed
suicide. Both Jordan and Savannah won a Best New Starlet award in the
early '90s. Jordan reportedly addressed her suicide note to her pet
bird.
On the eve of the nominations, Sasha's life had become as busy
as her agent's. In her apartment she had a difficult time recalling
what she had done just three days before--either she'd picked up a
new video, or had her car worked on, or filmed a scene. "I
can't remember," she said--it was all mysterious. She was
dressed in shorts and a white T-shirt. "The days are so long. I
have so much to do to prepare, and my nights I spend on MySpace."
The community-based Web site has been a boon for porn stars. Every
actress you meet in the Valley has her own MySpace profile, which she
uses to build up her fan base and Internet buzz, both of which producers
and directors are cognizant of. That night Sasha had 270 messages
waiting from fans. She planned to answer each one. "I need to
maintain a relationship with them," she said, looking exhausted.
"Some of them can be very important to keep a career running."
When Sasha arrived in April, she believed her time on camera could
last six or seven years. Spiegler had advised her to downsize that
number to three or four. That was before Fashionistas. Now she was even
talking about directing and producing and about moving into the
distribution side of the business. "Every girl wants to be a
director," says Spiegler. "Just like Hollywood. But the only
people in the business making steady money anymore are the talent."
For a girl who had grown up watching pornography, the oddest thing
of all had turned out to be watching herself onscreen. "It's
surreal," Sasha said, sitting down on the living room floor of her
apartment. "I don't feel like it's me. It's just a
weird feeling that's hard to describe." These days she was
studying herself as she had other porn actresses when she worked at the
Sacramento steak house, critical of her dialogue, looking for gaffes.
She had completed more than 80 movies, including I'm a Big Girl Now
6, Girl Next Door 2, and Barely Legal 62. Mostly, she was pleased with
the scenes of sodomy, slapping, and rough-edged sex that appeared on her
new TV. "Sometimes," Sasha said, "I actually can think,
'Damn, I'm good.' The best scenes are when the men want
to slap you around a little bit, when they want to pull your hair, when
they want to smack your ass. They're getting what they want, and
I'm getting what I asked for. I guess I've just been
blessed."
Photography by Gregg Segal
COPYRIGHT 2006 Los Angeles Magazine,
Inc.
Copyright 2006, Gale Group. All rights reserved. Gale
Group is a Thomson Corporation Company.
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