Nielsen, Jakob

1957–

Web Usability Guru

Jakob Nielsen is a computer-interface engineer, an author, and a researcher in human-computer interaction, and is the best-known expert on Web-site usability. Usability is determined by “how well a Web site allows its users to navigate and transact business efficiently, and with a minimum of swearing, scowling and confusion,” as he once told BusinessWeek magazine. For Nielsen, that invariably means keeping Web design simple.

Nielsen is credited with forming the “discount usability engineering” movement, which aims to create fast and cheap improvements in user interfaces. He has invented several such Continue reading the remaining 95% ...