MTV Launches Into Overdrive With New Interactive Hybrid Network Delivered Via Broadband

NEW YORK, April 6 -- MTV: Music Television today announced the launch of the new hybrid channel, "MTV Overdrive" to entertain viewers with both a linear viewing experience and video on demand capabilities in one web-based application. Available through http://www.mtv.com/, "MTV Overdrive" will officially launch on April 25, 2005.

"MTV Overdrive" delivers a sleek, new video screen to viewers at broadband speeds and features exclusive and dedicated content including: continuous MTV News updates, artist interviews, music videos, live music performances, original and newly created short-form programming, MTV and MTV2 show footage, movie trailers and much more. "MTV Overdrive" is the latest addition to MTV's multi-platform strategy, delivering content to viewers everywhere they demand it: on-air, online, wireless, VOD and more.

"Like our audience, we are always evolving, finding new ways to create compelling content for breakthrough technologies, and Overdrive is a powerful new platform that allows users to have more control over the way they experience MTV," said Van Toffler, MTV Networks Group President. "Combining short-form linear viewing with an on-demand experience, Overdrive is a great example of our ability to provide viewers with personalized versions of MTV programming that is available whenever ... // 76% Remaining