Walmart Reversal Marks Victory for Brands 
BATAVIA, Ohio (AdAge.com) -- Walmart has decided that national brands are still important -- even ones with relatively small shares that it used to think didn't.
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Digital Privacy Among Top Issues Discussed at SXSWi Conference
Creativity's Teressa Iezzi Explains Why Foursquare Was a Winner and Why Facebook, Google Took Knocks AUSTIN (AdAge.com) -- SXSWi: spring break for nerds and Cannes for the cool
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If Seeing Is Believing, Sharp Is Not So Bright in Its Messaging
Yellow is an innovation? Really? All this time, we'd assumed the three prime colors of the TV holy trinity were the three primary colors: blue, red and yellow.
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Unilever Puts in Face Time With the Chinese Consumer
SHANGHAI (AdAge.com) -- Alan Jope's schedule last week illustrates the importance of the Chinese market for multinationals in almost every industry.
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Consumers Are Tired of Hearing About the Recession
Graceann Bennett Manila Austin For while the media feeds the country a steady diet of anxiety-inducing news of record job losses, mortgage defaults, out-of-control credit-card
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Fox News: We're an Upscale Buy on Par With Mainstream Nets
LOS ANGELES (AdAge.com) -- For years, Fox News' pitch to advertisers and the press was that it was bigger and better than any other cable- news network.
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It's a Wonderful Time to Be in the B-to-B News Business
Bob Tippee Not long after I joined the staff of Oil & Gas Journal, I encountered a woman who worked at the newspaper I had just left.
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Shift in Thinking Works to BofA's Advantage
YORK, Pa. (AdAge.com) -- Bank of America is a far different company than it was just two years ago. Indeed, America's largest bank has transformed into a much bigger global player.
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Print Vets Looking to Go Digital Find Switch Difficult
NEW YORK (AdAge.com) -- A few months ago, a longtime print publisher exploring new employment in digital media met with Greg Coleman, the president and chief revenue officer of
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SXSW: It's No Sundance, but It's Making Strides
Brands Flood Festival, but Confab Has Yet to Hit the Over-Commercialized Saturation Point AUSTIN (AdAge.com) -- If you were worried about South by Southwest becoming the next
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