The Reality of Monday Night Football
Prime-time football on cable seems a cinch to grab ratings and revenue, unless the schedule and acrimony result in upsets.
Editor’s Note: NFL Net Plays It Again
Much of the country has just come out of an awful heat wave, but here we are talking about (OK, obsessing over) football (see "The Reality of Monday Night Football," this issue).
HOW CUSTOMER SERVICE KEEPS BRIGHT HOUSE TAMPA CUSTOMERS HAPPY
Bright House Tampa Bay knows advanced services can be confusing, so its reps contact new customers just to help.
Movers & Shaker
Connie Wharton to president, Southwest division, Time Warner Cable; she spent the last seven art:years as VP and GM for Cox Communications, West Texas region.
Ratings
Top 50 Basic Cable Programs Ranked by Household Delivery JUNE 2006 MAY 29-JUNE 25, 2006 Rank Date Program Net Time Cable
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Marketing: Even in the New World a Strong Brand Is Key to Sales
Hallmark Channel's former chief marketer argues that the `New World' relies on old-world branding. As we head into CTAM'S "New World," we need to remind ourselves that
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Advertising: New Media Demands New Thinking
It's time for cable's new-media chieftains to collaborate with the ad community to conquer on-demand advertising.
Calendar of Events
June 26-28 AHECTA Campus Cable Conference. Sheraton Music City, Nashville, Tenn. content@ahecta.org, www.ahecta.org.
A New Breed
Independent programmers with nonlinear savvy are hot with cable operators. When it comes to independent programming, it's not a secret that cable operators' primary focus is
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Movers & Shakers
JENNIFER BALL to VP-affiliate marketing, A&E Television Networks, from director. JANET BARNARD to VP and region manager for Cox Northern Virginia, from VP and region
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MyWire Reference Collection
