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Oxford Encyclopedia of Rhetoric

A comprehensive treatment of the art of persuasion that brings together expertise in classical studies, philosophy, literature, literary theory, cultural studies, speech, and communications. (150 entries)
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Allegory
(Lat. inversio ) is a trope constituted by a semantic substitution. It can be realized as a metataxeme or as a metatexteme.
Ambiguity
As this term's everyday use implies, ambiguity centers on uncertainty. The ambiguous, according to the Oxford English Dictionary, drives both ways at once, while ambiguity is the ...
Antithesis
Under the general denomination of antithesis (Gk. antithesis, antitheton; Lat. contentio, contrapositum ), authors usually gather together a varied and complex collection of ...
Art
Only occasionally, and only indirectly does classical rhetoric touch on issues relating to pictorial art.
Color
This article focuses on the word color in ancient Roman rhetoric as a technical term for a range of strategies supporting a particular line of argumentation, especially in the ...
Communication
Commonly defined as the transmission or exchange of ideas, communication relates to rhetoric in various small and large ways.
Composition
[ This entry comprises two articles. The first article provides a brief overview. The second article describes a history of English departments in the United States .] ...
Controversy
What is involved when one is caught up in a controversy How are controversies initiated, spread, and resolved What are the stakes of controversy, and how can such stakes be ...
Dialectic
In Gorgias (471e472d), Plato (c.428 -- c.347 bce ) has an exasperated Socrates attempt to explain to a particularly obtuse Polus that there are two types of ...
Fallacies
According to a standard definition that was generally accepted until fairly recently, a fallacy is an argument that seems valid but is not.
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Abolitionist rhetoric
See African-American rhetoric , article on Abolitionist rhetoric .
Ad Hominem Argument
Argumentum ad hominem refers to a kind of argument in which the person is the focus of the argument, as opposed to objective evidence on which the argument may be based. ...
Aesthetics
See Eloquence ; and Style .
African‐American rhetoric
[ This entry comprises four articles
Alliteration
is an isophoneme that repeats an identical consonant at the beginning of successive words, thus creating a flow of similar sound structure.
Amplification
has a qualitative and a quantitative variant: vertical amplification and horizontal amplification.
Anadiplōsis
(Lat. reduplicatio ), called by Puttenham (The Arte of English Poesie , 1589 ) redouble, is an isomorpheme that repeats the last word or words of a clause, ...