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Folio:

Folio, a publication for magazine management, features industry and technology news and trends affecting editorial, advertising and circulation.
Vegetable Roots
A lot has changed in the 30 years since Vegetarian Times was launched. For one thing, health concerns have convinced millions of Americans to convert to full-time ...
Killed, But not Dead
In 2000, journalist David Wallis launched featurewell.com, an online marketplace where over 1,000 writers post stories for editors to buy.
Deals & Developments
Adobe Nabs Hearst Adobe finally scored a big customer that could give its InDesign layout/production system the cred it needs to unseat Quark, whose Xpress system ...
TWO CHEERS FOR ONLINE DELIVERY
It wasn't many years into the digital revolution — at least a decade before the term had gained currency — when publishing executives began to noodle with the idea of online ...
Internet Ads: Friend or Foe?
This time, believe the hype Internet ad revenue is real and marketers mean business, according to a survey conducted by PricewaterhouseCoopers for the Internet ...
Customization Could Help Beat the Trade Show Blahs
Trade shows have long been the bread-and-butter of business-to-business publishers, accounting as they do for 30 to 40 percent of total revenues.
POST-RECESSION CAREER BUILDING
In the movie 13 Going on 30 , the protagonist goes to bed as a young girl and wakes up as a 30-year-old editor of a major fashion magazine.
MAGAZINE MAFIA
Media people move in packs. In a business that is constantly changing and relies in the whims of individual creativity, there's a safety in tight knit groups and strong alliances.
JOHN MCDONALD WHIPS UP COPY AND CUISINE
When restaurateur and publisher John McDonald, 35, isn't hosting media movers at his Park Avenue boite, Lever House, he's going up against them at the American Society of Magazine ...
CUSTOM FIT
It wasn't exactly a top-secret mission, but it was their first government assignment. The Magazine Group (TMG), a custom publishing agency in Washington, D.C., was honored when ...
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Deals & Developments
FINALLY, THE GOOD NEWS ABOUT MAGAZINES Consumer magazines continue to make a strong showing throughout the dog days of summer.
The End of the (Magazine) World … Again
On Tuesday, July 27, magazine publishers awoke to news that — as Yogi Berra might put it — sounded like déjà vu all over again, circa 1999.
SMALL MAGAZINES WE ADORE
WHAT IT'S ABOUT: The title doesn't lie. This travel magazine photographs and writes about islands — and only islands — all over the world.
Fat is Phat
Obesity is epidemic in America. It's also epidemic on magazine covers. In the late ‘90s, medical publications began carrying stories about the soaring numbers of overweight ...
Launch-0-Rama
The fall will bring more launches from major publishers than we've seen in years. It's either a sign that the advertising economy is truly recovering or more evidence that ...
Gordon Hughes
On the occasion of his 10th anniversary as president of American Business Media, Gordon Hughes sat down with Folio: to talk about the state of the b-to-b industry .
FACEOFF: FARMING
Two big shifts are changing the look of rural America: on the one hand, more high-income professionals are moving farther away from cities, building small barns and buying small ...